Email Signature Campaigns

An email signature campaign allows you to add a specific banner to your signatures for a limited time. You can schedule campaigns around promotions, marketing activities, holidays, or other events. This article explains how to create, schedule, and manage a banner campaign in WiseStamp.

Campaigns Page

The Campaigns page of WiseStamp for Teams enables administrators to create and manage signature campaigns across the organization. From this page, you can perform the following tasks:

• Create a new campaign: Click Create campaign to open the Campaign Editor, where you can define the new campaign details.
• Change time zone: Opens the Organization tab on the Settings page, where you can set the campaign time zone.
• View campaign list: Displays all existing campaigns along with general details. The Views column shows the number of times the banner was loaded into an email.
• Search by name: This feature allows you to filter the list according to the campaign name. To use this feature, enter part or all of the name in the search field above the list. The Campaign list is filtered as you type.
• View banner:  Hover over the View icon in the row of the relevant campaign to see the assigned banner. 
• Campaign actions: Enables you to change campaign details and perform other campaign actions. 

Create new campaigns

To create a campaign:

1. On the main navigation panel, click Campaigns. 
2. Click Create campaign from the Campaigns page. The Campaign editor opens.
3. Click Add a banner to select or create a banner campaign. From WiseStamp you have three options to add a banner.
   • Click Upload your own, where you can upload a file or use a URL from the web, Facebook, Instagram, or your webcam.
   • Click Select from gallery to select a banner from the WiseStamp collection.
   • Click Create a banner to open the WiseStamp Banner Maker to design a personalized banner.

!note!The recommended file size for banners is up to 500 KB to prevent slow email loading.!/note!

4. Select the Position, Horizontal alignment, and Size.
5. By default, the new banner is added to existing banners. Enable the Remove other banners during campaign toggle to remove all other banners during this scheduled campaign.
6. From the Activation time frame fields, set the date and time the campaign starts and ends. To change the time zone of the system and for your campaign, see Set the campaign time zone.
7. Select all the groups assigned to this campaign from the Assign campaign to dropdown list. To include signatures of employees that are not in any group, select None.
8. Select the priority of this campaign from the Campaign priority dropdown list to determine which banner is displayed when multiple campaigns run simultaneously. If multiple campaigns have the same priority, only one banner is selected.
9. To make the banner clickable, enter a target webpage link or use a company/employee attribute (e.g., company website) in the Campaign link field. Enable the Use variable toggle to select an attribute.
10. Once the banner link is entered, the Google Analytics UTM parameters are available. 
    • If your Google Analytics account settings are applied, these fields are pre-populated with the UTM tags set on the Analytics page. 
    • If you want to use other UTM tags for the campaign, select Set specific for the campaign from the dropdown list and enter the relevant tags in the fields.
    • If you want to use attributes for UTM tags, enable the relevant Use variable toggles and select the appropriate attributes.
11. Check the preview in the right panel to see how the banner looks in the signature. To preview your signature for a specific group or employee, select them from the dropdown list below the preview.
12. To change the preview scale, use the dropdown menu at the bottom-right of the screen.
13. When the campaign is configured as needed, click Save at the top-right corner.
14. If the start date and time is immediate, a message appears that the campaign will start immediately, and click Go Live to start the campaign. 
15. In the popup, enter the name of the Campaign and click Save. The campaign name must be unique within the organization.
16. Your new campaign is displayed in the campaign list.

Set the campaign time zone

The campaign time zone determines the actual start and end times of your campaigns. The organization-wide time zone setting applies to all campaigns, which is set on the Organization page.

To set the time zone: 

1. On the main navigation panel, click Settings and then click Organization.
2. Click the Time zone dropdown list and select the time zone for the organization.
3. Click Save changes at the bottom of the page.

Campaign actions

The More icon (3 dots) is displayed for each campaign in the campaign list. Click this icon to access the following action: 

Icon	Description / Notes
	Edit: Opens the Campaign editor, where you can view and edit all the campaign settings.
	Rename: Opens a dialog where you can edit the name of the campaign. The campaign name must be unique within the organization.
	Pause: Temporarily deactivates a campaign that is currently running.
	Resume: Reactivates and resumes a campaign after it has been paused.
	End: Stops a campaign that is currently running. To restart an ended campaign, you need to open the campaign's settings and select new Start / End dates.
	Delete: Removes the campaign from the campaign list permanently.