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Email signature campaigns
!open!During a campaign, a specific banner is added to your signatures for a limited period of time. You can schedule campaigns around special promotions, marketing activities, holidays, or any other event. This article explains how to create and schedule a banner campaign on your WiseStamp signatures and how to manage your campaigns.!/open!
Create New Campaigns
To create a campaign, from the left side menu, navigate to Campaigns. If you haven't yet created any campaigns, click Create Campaign.
1. Specify Campaign Details
- Campaign Name: Every campaign is automatically named according to number, but you can change this to any name of your choice. Campaign names must be unique - two campaigns cannot have identical names.
- Campaign date & time: If you want to set a timeframe for the campaign, click the From and To fields and select start and end Dates. You can specify exact start/end times by clicking the hour and minute columns and selecting the desired times. If you don't choose a timeframe, your campaign will be saved in Draft status and you will be able to specify dates after campaign creation. To change the timezone of the system see Setting Campaign Timezone below.
- Assign campaign to groups: Specify whether the campaign will be added to all signatures in your organization, or to specific groups only. If you choose Specific groups, select the checkboxes of the groups that will have the campaign displayed in their signatures. If you want the campaign to appear in the signatures of employees who aren't assigned to any groups, make sure the None checkbox is selected.
2. Select Banner Design
You can choose a banner from the WiseStamp collection - Banners Gallery or Upload Your Own. When uploading your own banner you can upload a file or use a URL from the web, Facebook, Instagram, or your webcam.
!note!Banner file size is recommended to be up to 500kb to prevent slow email loading.!/note!
After choosing a banner, select the Banner position, Banner Alignment and Banner size.
You can also define whether the banner will replace any additional banners that appear in the signature or be added to the signature regardless of existing banners.
Check the Preview section to see how the banner will look in your signature.
3. Configure Call-to-Action Settings
- Campaign Priority: This setting (High, Medium, and Low) determines which banner will be displayed in the event that multiple campaigns are scheduled during the same timeframe. When campaigns of the same priority are scheduled at the same time, one of the banners is randomly selected by the system.
- Banner Links To: If you want the banner to be clickable, enter the link to the target webpage or select a placeholder from your company details (e.g., the company website).
- Google Analytics UTM: If your account Google Analytics settings are applied, these fields are pre-populated with the UTM tags set in the Analytics menu. If you want to use other UTM tags for the campaign, enter the relevant tags in the fields.
!note!You can use company or employee attributes as part of the Banner links or UTM parameters for better tracking your campaign performance.!/note!
Previewing Your Campaign
To preview your scheduled campaign for a specific group, choose the group on the Preview pane dropdown menu. The Preview pane displays the selected banner along with other components of the group's assigned signature.
Managing campaigns
Once you have created campaigns, the Campaigns page displays a list of all existing campaigns.
| Component | Description / Notes |
| Filtering tools | Filter the Campaigns list according to specified parameters. For details, go to Filtering the Campaigns List. |
| Campaigns list | Presents all existing campaigns and provides general information about each one. The Views column shows the number of times the banner was loaded into an email. |
| Action icons | Enable you to change campaign details and perform other actions. For more information, go to Viewing and Updating Campaign Details. |
| Campaign Settings | Opens the Campaigns tab of your domain settings, where you can set the campaign time zone. |
| Add Campaign | Opens the Create campaign editing window, where you can add a new campaign to your list. |
Filtering the Campaigns List
The filtering tools help you to find campaigns that you want to view. You can filter the list according to Status, Groups, or both.
To search for a specific campaign, use the Search By Name feature. It allows you to filter the list according to the campaign name. To use the feature, enter part or all of the name in the field. The Campaigns list is filtered as you type.
Setting Campaign Time Zone
Clicking Campaign Settings opens the Campaigns tab of the Domain Settings menu. The time zone set on this page determines the actual start and end times of your campaigns. To change the default time zone, select the required location from the list.
Viewing and Updating Campaign Details
When hovering your mouse over a campaign, the following action icons appear:
| Icon | Description / Notes |
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Clicking this icon opens the Edit Campaign popup, where you can view and edit all campaign settings. |
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Hovering over this icon allows you to view the banner assigned to the campaign. |
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Clicking this icon opens an options menu from which you can perform the following actions:
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