What's the Brand Visibility feature, and how do you set it on your Teams account?
WiseStamp's goal is to help you increase the exposure of your brand, that's why we're excited to introduce you to our new feature: Analytics. This feature allows Teams users to track the exposure volume of their brand. The feature calculates the number of times the user has used his signature (by composing new emails, replying, forwarding, etc.) while taking out the spam emails or any emails that didn't have recipients. This feature will help you to build statistics for your company, so you can make better marketing decisions.
*WiseStamp does not track your emails nor get any private information in any way.
Track clicks on links by adding UTM
Brand Visibility
To use this feature, simply go to the Analytics tab:
Now you can track how many people were exposed to your brand and see if the exposure volume grew compared to the last period (see how to change the time period below).
You can change the period of time you're viewing by clicking on the arrow below Time Frame:
Add UTM tag to WiseStamp signature links
Google Analytics provides an easy way to check click-through rates, page performance, and other cool trends about your websites.
You can now add special UTM tags to the end of all links within your WiseStamp signature. Under the Analytics tab check out the Send clicks data to Google Analytics section. WiseStamp will automatically add UTM tags so you can easily check the traffic of your WiseStamp links. If you want to get a bit more technical just click on the Edit. This is where you can edit your campaign name and information to make sure it's tailored to your needs.
We recommend using macros for a personalized analysis, see the example below. This way, you can track the clicks on the signature links of each employee.
You're all set! WiseStamp's happy to keep making marketing easy for your brand!
Have questions? We're happy to help! Reach out through support@wisestamp.com.