Tracking and Analytics

Track your signature clicks

Google Analytics provides an easy way to check the traffic that arrives from your signatures to your online assets. To enable this feature you need to add UTM parameters at the end of all links within your WiseStamp signature. This article explains how to set up and use the Analytics feature in WiseStamp to track your signatures’ performance, and how to send signature click data to your Google Analytics.

To track your signature clicks, add UTM parameters to the signature links. The tracking and measuring of the links activity is done on your Google Analytics platforms.

To set up the Analytics app on your domain, go to https://marketingplatform.google.com/about/analytics and follow the instructions.

To add UTM parameter tags

1. Navigate to the Analytics tab. 
2. Check the Send clicks data to Google Analytics section. When this option is checked, WiseStamp automatically adds UTM tags to each link on your signatures, so you can track the traffic of your WiseStamp links.
3. To edit the UTM parameters click Edit.
4. Edit your campaign name, medium, and source to meet your needs.

!tip! We recommend using company or employee attributes for a personalized analysis. This way, you can track the clicks on the signature links for each employee.!/tip! 

Tracking your signature impressions

!open!The Total exposure feature allows WiseStamp for Teams users to track the exposure volume of their signatures. This feature calculates the number of times any of your employees' signatures was loaded (when composing new emails, replying, forwarding, etc.) excluding spam emails or any emails that didn't have recipients.!/open!

!important! WiseStamp does not track your emails nor acquire any private information in any way. !/important! 

To view your Total exposure:

1. On the left panel, click Analytics. 
2. The Analytics page opens, where you can view your total exposure volume, both in the total number of views and in a graph, spread over a certain period of time. You can change the time period to display the statistics that you want.

Time frame and graph intervals

Total exposure volume is displayed by default for the last 14 days, and on the graph in daily intervals. You can change the time frame and graph intervals to display the statistics that you want.

To change the time frame:

1. On the left panel, click Analytics. 
2. Click the Time frame dropdown list and select a time frame between 14 days and up to 24 months.
3. The time period changes across both the total views and the graph.

To change the time intervals in the graph:

1. On the left panel, click Analytics. 
2. Click the Days dropdown list and select between days, weeks, or months intervals.
3. The changes are displayed in the graph.

Exporting total exposure to a CSV file

You can export your total exposure statistics to your computer in a CSV file.

1. On the left panel, click Analytics. 
2. Select the Time frame and the graph time intervals you want to display (see above).
3. In the Total exposure graph click Export.
4. The data of the statistics is exported to your computer in a CSV file.