Tracking and Analytics

WiseStamp empowers you to track your email signature engagement, including impressions and clicks, to gain deeper insights into the performance of your company email signatures.

With our built-in impression tracking dashboard and seamless integration with Google Analytics 4 (GA4), you can monitor email signature performance and analyze your email recipients' behavior. This guide will walk you through how to enable WiseStamp tracking and access the data in GA4.

Tracking your signature impressions (exposure)

!open!The Total exposure feature allows WiseStamp for Teams users to track the exposure volume of their signatures. This feature calculates the number of times any of your employees' signatures was loaded.!/open!

!important! WiseStamp does not track your emails nor acquire any private information in any way. !/important! 

To view your Total exposure:

1. On the main navigation panel, click Analytics. 
2. The Analytics page opens, where you can view your total exposure volume, both in the total number of views and in a graph, spread over a certain period of time. You can change the time period to display the statistics that you want.

Time frame and graph intervals

Total exposure volume is displayed by default for the last 14 days, and on the graph in daily intervals. You can change the time frame and graph intervals to display the statistics that you want.

To change the time frame:

1. On the main navigation panel, click Analytics. 
2. Click the Time frame dropdown list and select a time frame between 14 days and up to 24 months.
3. The time period changes across both the total views and the graph.

To change the time intervals in the graph:

1. On the left panel, click Analytics. 
2. Click the Days dropdown list and select between days, weeks, or months intervals.
3. The changes are displayed in the graph.

Exporting total exposure to a CSV file

You can export your total exposure statistics to your computer in a CSV file.

1. On the main navigation panel, click Analytics. 
2. Select the Time frame and the graph time intervals you want to display (see above).
3. In the Total exposure graph click Export.
4. The data of the statistics is exported to your computer in a CSV file.

Tracking your signature clicks

Google Analytics provides an easy way to check the traffic that arrives from your signatures to your online assets. To enable this feature you need to add UTM parameters at the end of all links within your WiseStamp signature.

To track your signature clicks, add UTM parameters to the signature links. The tracking and measuring of the links activity is done on your Google Analytics platforms.

To set up the Analytics app on your domain, go to https://support.google.com/sites/answer/97459?hl=en and follow the instructions.

To add UTM parameter tags

1. On the main navigation panel, click Analytics. 
2. Go to the bottom-right of the page and click Define parameters.
3. Enter your campaign name, medium, and source to meet your needs.
4. WiseStamp automatically appends UTM parameters to links in your email signatures. These UTM tags help track:
   • UTM source: Set as emailsignature
   • UTM medium: Set as email
   • UTM campaign: Your signature or organization name (e.g., marketing_campaign)

   This ensures that all signature-related traffic is identifiable within GA4. Note that you can change these tracking parameters according to your preferences. 

!tip! We recommend using company or employee attributes for a personalized analysis. This way, you can track the clicks on the signature links for each employee.!/tip! 

Access WiseStamp Data in Google Analytics 4

1. Log in to your GA4 account.
2. Navigate to Reports > Acquisition > Traffic Acquisition.
3. Use the search bar or filters to find traffic with the following:
   • Default Channel Grouping: Email
   • Source: emailsignature
4. Click on the relevant rows to drill down further into user behavior, sessions, and conversions.

Create a Custom Report (Optional)

If you want to isolate WiseStamp data, create a custom report in GA4:

1. Go to Explore in the left-hand menu.
2. Click Create a new exploration.
3. Add the following dimensions and metrics:
   • Dimensions: Source, Medium, Campaign
   • Metrics: Sessions, Conversions, Pageviews
4. Filter for Source = email_signature and Medium = email.

This will give you a dedicated view of your WiseStamp performance.

Troubleshooting

The following are some of the issues that may occur: