Your email signature can be viewed across many different email clients, devices, and operating systems, and not all of them support the same fonts. For the most consistent experience, we recommend using web-safe fonts. This article explains what web-safe fonts are, what happens when you choose a different font, and how to decide which is right for you.
What is a web-safe font?
A web-safe font is a font that is widely available across common devices, operating systems, and email clients. Web-safe fonts are the most reliable choice because they are very likely to be installed wherever your recipient opens your email, so your signature looks the way you designed it.
WiseStamp's recommended fonts are all web-safe. They include:
Arial
Verdana
Trebuchet MS
Georgia
Palatino
Lucida Sans
Times New Roman
Courier New
Can I use other fonts?
Yes, you can use other fonts. WiseStamp lets you choose from additional fonts beyond the recommended list, so you can better match your brand and your preferred design.
Keep in mind that fonts outside the recommended list may not be available on every recipient's device. Unlike a website, an email cannot guarantee that a specific font will be available when the message is opened. Support can vary between email clients such as Gmail, Outlook, and Apple Mail, and between different operating systems and devices.
What happens when a font isn't supported?
When your selected font is not available on a recipient's device or email client, WiseStamp automatically falls back to Arial. Your content stays readable, but because every font has slightly different dimensions, the appearance of your signature may change for that recipient.
For example, you may notice:
Text that appears slightly wider or narrower.
Line breaks that occur in different places.
Spacing between elements that looks different.
An overall signature that looks slightly different from the version you designed.
Which font should I choose?
The right choice depends on what matters most to you.
If consistency across email clients and devices is your priority, choose one of WiseStamp's recommended web-safe fonts. This gives you the most predictable result.
If using your preferred or brand font is more important, you can choose an additional font. Just keep in mind that recipients whose device or email client does not support it will see Arial instead.
In short, web-safe fonts give you the most predictable result, while other fonts give you more design flexibility with some variation between recipients.
To learn how to set the font for your signature, see Design Your Signature with the Studio.